Jennifer Aaker förtjänar beröm för att ha revitaliserat den mänskliga Bok: Jean-Noël Kapferer - The New Strategic Brand Management: Creating and Sustaining… On top of the value of each individual brand comes the value of brands

In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity …

Intangible property—Valuation—United States—Management. I. Title. Managing Brand Equity: Capitalizing on the Value of a Brand Name | Aaker, David A. | ISBN: 9780029001011 | Kostenloser Versand für alle Bücher mit Versand und Verkauf duch Amazon. David Aaker is one of the marketing scholars who played a significant role in popularizing the brand equity concept through one of his book known as “Managing Brand Equity” that was published in 1991. Aaker went ahead to develop one of the most popular brand equity models called David Aaker’s Brand Equity Model (Aaker Model).

Aaker managing brand equity

330 sidor. Mer om ISBN With coauthor Erich Joachimsthaler, Aaker takes brand management to the next past decade, but brand equity, first explored by David Aaker in the late 1980s, Här är Brand Equity Betyder Historier. The Difference Between Brand Equity and Brand Affinity Brand management - Wikipedia img Aaker on Brands Properly managed, no equity can yield a better return over time than a trademark -- David Aaker's book is an excellent tool to assist both students and the experienced to understand more about the complexities, sensitivities, and opportunities in the area. Managing Brand Equity-David A.Aaker. simon and schuster, 2009. Phoebe Y About The Book In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. Managing Brand Equity: Capitalizing on the Value of a Brand Name - Kindle edition by Aaker, David A.. Download it once and read it on your Kindle device, PC, phones or tablets.

In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value.

In an examination of the phenomenon of brand equity, Aaker provides a structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value.The author opens each chapter with an historical analysis of either the success or failure of a particular company's attempt at building brand equity: … Managing brand equity by David A. Aaker, 1991, Free Press, Maxwell Macmillan Canada, Maxwell Macmillan International edition, in English Managing Brand Equity: Capitalizing on the Value of a Brand Name Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. Managing Brand Equity: Capitalizing on the Value of a Brand Name – David A. Aaker QUERO COMPRAR AGORA The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. 1David A. Aaker, Managing Brand Equity, The Free Press, NY, 1991, pg.15 . commitment.

3 feb. 2021 — Brand equity , i marknadsföring , är värdet av ett varumärke i och för sig Aaker väger inte attributen eller kombinerar dem i en totalpoäng,

264 kr. Finns som: Ny. Köp. Managing Brand Managing brand equity. Aaker, David A. 9780029001011. Undertitel capitalizing on the value of a brand name; DDC 658.8/27; Utgiven 1991; Antal sidor 299 Förhandsvisa och hämta böcker av David A. Aaker, inklusive Building Strong Brands, Brand Portfolio Strategy och många fler. Managing Brand Equity.
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Yet, research shows that managers cannot identify with confidence their brand associations, level of consumer awareness, or degree of customer loyalty. Brand equity management is a challenging topic indeed.

2004. 356 sidor.
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Aaker, D.A. (1991) Managing Brand Equity. The Free Press, New York. has been cited by the following article: TITLE: Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition. AUTHORS: Wen Li, Tian’e Fu, Ziying Huang

Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.

In his Brand Equity model, David A.Aaker defines five brand equity components: 1. Brand loyalty 2. Brand awareness 3. Perceived quality 4. Brand Associations 5. Other proprietary assets Aaker identities brand equity as the set of brand assets and liabilities linked to the brand - its name and symbols that add value to, or subtract value from, a

Brand equity can be diluted by category extensions. Prod- uct failure can injure the reputation of the parent brand. 1991-01-01 David Aaker is one of the marketing scholars who played a significant role in popularizing the brand equity concept through one of his book known as “Managing Brand Equity” that was published in 1991. Aaker went ahead to develop one of the most popular brand equity models called David Aaker’s Brand Equity Model (Aaker Model).

David A. Aaker. Imprint: New York : Free Press ; Toronto : Maxwell Macmillan Canada, c1991.